The title "Burberry Beer 2017SS" is, of course, a playful and inaccurate descriptor. There was no actual "Burberry Beer" launched in conjunction with the Spring/Summer 2017 collection. However, the phrase might allude to the youthful, slightly rebellious, and ultimately celebratory atmosphere that permeated Christopher Bailey's final collection for Burberry, presented during London Fashion Week in February 2017. This collection, available in its entirety on Vogue Runway, represented a culmination of Bailey's long tenure at the brand, a retrospective of his signature aesthetics, and a bold step towards a new era. This article will delve into the nuances of the Burberry Spring/Summer 2017 collection, exploring its key themes, individual runway looks, and the broader context of its presentation within the Burberry brand narrative of 2017.
Burberry Collection 2017: A Celebration of Britishness and Youthful Rebellion
The Burberry Spring/Summer 2017 collection was a vibrant tapestry woven from familiar Burberry motifs and reimagined through a lens of youthful energy and playful rebellion. It was a collection that felt both nostalgic and forward-looking, referencing the brand's heritage while simultaneously pushing boundaries. Bailey, known for his romantic and often whimsical designs, infused the collection with a sense of ease and modernity. This wasn't the stiff, formal Burberry of decades past; rather, it was a collection designed for a generation that embraced individuality and self-expression.
Key elements of the collection included:
* Checks Reimagined: The iconic Burberry check, a cornerstone of the brand's identity, was present throughout the collection but treated with a fresh perspective. It appeared in unexpected iterations – oversized, deconstructed, and incorporated into unexpected garments. The check wasn't just a pattern; it was a statement, a symbol of both heritage and contemporary cool.
* Floral Prints and Pastels: A softer side of Burberry emerged through the use of delicate floral prints and pastel hues. These elements added a romantic and feminine touch, balancing the more edgy aspects of the collection. The floral patterns were not overly saccharine; instead, they possessed a vintage charm, lending a sense of timelessness to the designs.
* Military Influences: A subtle yet persistent military influence was woven into the collection, manifesting in details like epaulets, structured silhouettes, and utilitarian pockets. This element added a layer of strength and sophistication, contrasting beautifully with the softer floral prints and pastel shades.
* Mix of Textures: The collection showcased a fascinating interplay of textures, from lightweight silks and chiffons to heavier wools and cottons. This variety added depth and visual interest, enhancing the overall richness of the collection. The juxtaposition of textures created a dynamic and engaging aesthetic.
* A Focus on Layering: Layering played a significant role in the collection, allowing for versatility and individual expression. Light layers were effortlessly combined with heavier pieces, creating looks that were both stylish and practical. This emphasized the collection's adaptability to various occasions and personal styles.
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